iPad hype, Suggests Interest Waning, Survey

"iPad hoopla" has passed, according to a survey by electronics shopping site Retrevo, and consumers have lost interest after the product's unveiling less than two weeks ago. More than twice as many respondents said they were uninterested after the iPad was announced compared to a week prior. Of course, there are lies, damned lies, and statistics—three times as many said they were confident they would buy one after finding out the product's details.

Retrevo did similar surveys to gauge interest in Apple's new portable touchscreen device both before it was announced and after. The week prior to Apple's big media event, 26 percent of those surveyed said they knew about the device but weren't interested. After the announcement, that number jumped to 52 percent. However, 3 percent said they would buy an iPad sight unseen. The number that would buy an iPad after Steve Jobs showed it off went up to 9 percent.

Another 21 percent of those surveyed said they were still interested but wanted to know more about the iPad. Chances are these folks would prefer to try one out before buying, or get the opinion of a trusted friend before making a decision. Still, that represents a 30 percent interest among Retrevo's site visitors. That compares favorably with just 22 percent that knew about the device and were interested before the announcement.

Source: arstechnica