Microsoft Develops Classified Service
Microsoft Corp. is developing an online classified service to compete with the likes of Craigslist and becoming the latest company to capitalize on growing consumer interest in buying and selling everything from cars to baby-sitting services on the Web.
Such Web-based classifieds are proving to be tough competitors for the ads that traditionally provided a big chunk of newspaper revenue.
Microsoft is hoping to distinguish its service, code-named Fremont, from rivals by tying in functionality with other Microsoft products. For example, people will be able to have Microsoft's instant messaging service alert them if items they seek come up for sale, or if someone is interested in buying something they are selling.
The company also is developing ways that people can limit who can see their ads, such as by offering goods only to people on their messenger "buddy list." The service also will enable users to limit sales to those attending the same university or working at the same company, based on e-mail addresses.
Source: AP
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