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High Def, Low Cost: HDTV Prices Plunge

 

Big screen, shrinking price tag: Syntax's 32-inch Olevia LT32HVE LCD TV has a street price of approximately $1100. The most casual of HDTV shoppers know that prices fall each year, but price cuts over the past 12 months have finally brought large LCD and plasma models within reach for mainstream shoppers as the holiday-buying season gets into full swing. I've seen 32-inch LCD TV for as low as $699. makes me say maybe time to buy one.

Prices for LCD TVs have declined in part because of heavy competition from such budget brands as Syntax and Westinghouse, says Riddhi Patel, senior analyst for market research company iSuppli. In addition, LCD panel manufacturers are able to turn out more screens per day. David Naranjo, vice president at research firm DisplaySearch, says that new factories can output glass sheets large enough to make eight 32-inch panels, compared with the three-panel sheets previous-generation facilities produced.

This combination of efficiency and competition has roughly halved the average street prices of 32-inch LCDs in the past year, according to DisplaySearch. Still, prices continue to vary a good deal between brand-name and budget offerings. For example, U.S. market leader Sharp's LC-32GA5U model has a street price of about $1700, while the Olevia LT32HVE from relative newcomer Syntax goes for about $1100.

 

Source: PC WOULD.com

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